The process of identifying and analysing the strengths and weaknesses of rival businesses in the same market. It helps digital marketers to develop effective strategies and gain a competitive advantage.
WHAT DO WE LOOK AT
There are several key areas that you may focus on. These include:
Website: You may examine your competitors' website design, content, user experience, and functionality to see how they are using their website to attract and engage visitors.
Social media: You may analyse your competitors' social media presence, including the platforms they are using, their posting frequency, and the type of content they are sharing to engage with their audience.
Content marketing: You may evaluate your competitors' content marketing strategies, including the type of content they are producing, the frequency of their content, and the channels they are using to distribute their content.
SEO: You may analyse your competitors' SEO strategies, including their use of keywords, backlinks, and on-page optimisation techniques, to understand how they are improving their search engine rankings.
Advertising: You may assess your competitors' advertising strategies, including their use of paid search, display advertising, and social media advertising, to see how they are using these channels to drive traffic and conversions.
By examining these areas, you can gain a deeper understanding of your competitors' digital marketing efforts and identify opportunities to improve your own marketing strategies.