FORKTRUCK SOLUTIONS
The UK's leading electric forklift truck provider, offering eco-friendly, efficient, and powerful lifting solutions for your business needs.
CLIENT:
FORKTRUCK SOLUTIONS
PROJECT:
NEW WEBSITE
SERVICES:
DESIGN
UMBRACO DEVELOPMENT
CREATIVE
Discovery Agency has worked with FTS on previous projects for their sister brand Lithium Trucks. We were delighted when they asked us to redesign and build their flagship website.
THE CONSULTATION
FTS told us that their current site was too busy. A number of competitors had gone down an e-commerce route, but this is not something they wanted, they know their clients and wanted a simple, easily navigated site with just the right amount of content to help with SEO but not overwhelm their audience.
We sat down with Simon, FTS' MD and discussed the ideas for the design and talked about other general sites that he liked and disliked (an approach we take with all of our design clients), after a couple of hours we had the brief nailed and started on the concepts.
FROM CONCEPTS TO REALITY
This is always the fun part of a build, taking our ideas and inspirations and pitching them to the client. In this instance, we were not too far adrift and after a few tweaks, the design was ready to go into production.
We try not to use 'page templates' on our sites with the possible exception of the homepage. We design our sites in modules or pods, the idea being that these can be layered up in any order and still work from a design and flow perspective. This means a client can have a page that is completely tailorable to their need and it can look as similar or different to other pages in the site while keeping the theme, flow and technical SEO requirements that are required.
